Salesforce adoption is hard when your environment is its own applied science. In the last episode, we talked about why some companies have trouble with their Salesforce data. To recap one of the points, your reporting is only as good …
Salesforce Should Not Be Owned by Sales
When your Salesforce CRM outgrows the person who owns it… A few years ago, Sales leadership bought Salesforce. Over time, management realized a substantial revenue increase as a result of gained visibility into your selling data. Soon, your marketing, operations, and …